From outsourced website to an internally owned Shopify ecosystem
Live product ecosystem · approximately 90% ownership · a two-month A/B test increased Product Catalog entry visits by approximately 200%.
Web/Product Designer2024–Present
View projectProduct Designer · UX/UI · Web & Mobile
Shipped ownership and measured iteration lead the collection, followed by professional interface work and a clearly labeled product concept.
Process
I connect product decisions to interface craft and delivery, then use what happens after launch to guide the next iteration.
01
Clarify business needs, user context, behavioral data, and platform constraints.
02
Shape the information architecture, user flows, and product or content structure.
03
Build accessible interactions, responsive UI systems, and testable prototypes.
04
Work through implementation, responsive QA, stakeholder review, and launch.
05
Use behavioral signals and feedback to prioritize post-launch iteration.
My background in graphic design and animation still informs how I work. This smaller collection includes identity, typography, illustration, and motion as supporting craft evidence.
Graphic Designer2020
View project
Brand Design Lead / Contributor2020
View projectAnimation & Visual Development2018
View projectGraphic Designer2017-2019
View projectGraphic Designer2020
View projectI'm a Product Designer with strong UX/UI expertise who can carry work from structure and responsive systems into code, launch, and iteration. Business analytics informs how I read product signals; visual and motion experience strengthens the craft.
How I connect the disciplinesIf you're hiring a Product Designer, I'd be glad to hear about the role and the problems your team is working on.
Email Rui