Rui Duan

Visual Design / Academic

Feather identity system

A collaborative academic brand concept developed from logo structure through a mobile prototype.

Feather is an academic identity and mobile-app concept centered on connection. This compact selection focuses on the original logo system, palette, responsive brand variants, and interactive prototype.

Role
Brand Design Lead / Contributor
Project type
Academic
Timeline
2020
Status
DeliveredCompleted academic group concept and prototype.
Collaboration
Led and contributed to a four-person academic group project spanning identity, illustration, typography, and a mobile-app prototype.
Team
Rui Duan, Luying Niu, Ziran Yin, Seleste Gaona
Feather wordmark and symbol variants on light and dark backgrounds
The identity adapts the feather and conversation motif across wordmark and symbol configurations.

Identity direction

The team developed Feather as a connection-focused mobile-video concept. The identity combines a handwritten wordmark, paired leaves, and a conversation-shaped enclosure to connect the themes of communication and lightness.

Feather final wordmark, paired-leaf symbol, and Friend Family Future tagline
The final lockup brings the wordmark, conversation outline, leaf pair, and tagline into one mark.
Feather primary logo with wordmark, leaves, and conversation outline
The primary lockup combines the name with the leaf and conversation motifs.
Feather identity color palette in green, coral, teal, cream, and charcoal
A restrained palette supports the identity across light and dark contexts.

Project status

Academic group concept

This work demonstrates collaborative identity and prototype craft; no commercial launch or adoption is claimed.