Visual Design / Promotional concept

Hollywood Bowl concert campaign

A promotional concept pairing 1950s and 1960s Japanese references with bold contemporary color.

This project imagines a Hollywood Bowl campaign for Japanese singer Kenji Sawada. I developed a visual direction based on mid-century Japanese references and strong color contrast, then extended it across posters, outdoor placements, merchandise, packaging, and social posts.

Role: Graphic Designer
Project type: Promotional concept
Timeline: 2020
Status: ConceptSelf-directed campaign concept completed in 2020.
Collaboration: Independently developed the creative brief, illustration, campaign system, and mockups.
Team: Independent concept work

Hollywood Bowl concert campaign shown as a two-part street-banner system — The selected banner direction establishes the portrait, layered typography, and high-contrast campaign palette.

Overview

This project imagines a Hollywood Bowl campaign for Japanese singer Kenji Sawada. I developed a visual direction based on mid-century Japanese references and strong color contrast.

Campaign system

The selected direction extends one illustration and color system across posters, outdoor placements, merchandise, packaging, and social posts.

Project status

Promotional concept

This was not a commissioned campaign or confirmed concert.

Selected campaign applications

Hollywood Bowl concert campaign applied to the front and back of a black hoodie — The merchandise application preserves the portrait-led front and a simpler venue mark on the back.